CRMBuyer: The Social Phenom That Was This Year's Dreamforce
At the biggest Salesforce.com (NYSE: CRM) event to date, Dreamforce '11, vendors had ample opportunities to strut their stuff. In fact, more than 46,000 people -- many of them very socially engaged -- registered this year.
"In less than a decade, Dreamforce has become the largest conference in the enterprise software industry," Fergus Griffin, vice president of product marketing for Salesforce.com, told CRM Buyer. Salesforce.com's own product and capabilities announcements --Touch.salesforce.com, enhancements to Chatter and Data.com -- took center stage.
"The sheer size of the event has grown nearly 50 percent year-over-year and it was clear that interest in how to transform into a social enterprise using social, mobile
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