Nothing’s More Powerful Than a WIN WIN Experience for Channel Partners at Enterprise Connect
No, I don’t mean going to Las Vegas and winning at blackjack and roulette. It was all about being at Enterprise Connect, in Orlando, Fla. this week with a booth full of prospective customers that we could introduce to our more than 1,000 channel partners around the world.
We can only be successful if we make our channel partners succeed. That unique relationship with our partners is a big part of the reason why ShoreTel has become the fastest growing IP-based solution provider.
We had the luxury of showing our unique business communication solutions to numerous attendees that came the show. Some came for giveaways, some came just to be in Orlando. But for the ones that came to our booth with a desire to improve the way their business can compete in the market by using solutions that empower their employees - we spent time understanding their requirements. We showed them the solutions their peers use to help their employees. They felt the excitement and desire to help them at a personal level.
It gave us the opportunity to provide our channel partners with qualified leads and enough information to start out a meaningful conversation about how our channel partners can establish a long-term consultative role with our solutions, which we ensure continue to be the most innovative in the industry. The most satisfying thing is our partners really appreciate how we go the extra mile for them. And that’s exactly what we did this week in Orlando.