Zappos CEO on How To Deliver Happiness with Social Media
Tony always has good things to read about social media. This latest interview from Mashable talks about how to create happiness through social media. A lofty goal for sure, but no more so than creating attention, or new business via social media.
Zappos CEO on How To Deliver Happiness with Social Media [INTERVIEW]
After visiting Zappos almost a year ago for a Mashable article on their approach to social engagement, I decided to follow-up with CEO Tony Hsieh on a subject of increasing interest to more people: how to engage social media in ways that foster happiness.
Hsieh is an early adopter and active user on Twitter and has helped pioneer an approach to social media that is informative, engaging, and fun.
Mashable: How do you decide what to tweet? Does the potential for happiness the tweet could bring impact your decision-making?
I tweet at least once a day and my goal is to have each of my tweets fall into one or more of these 4 categories (ICEE): Inspire, Connect, Entertain, or Educate — all of which I believe are somehow related to happiness. I get a lot of requests from people (including many Zappos employees) to send out a tweet promoting them or something they’re doing, which I generally turn down because it doesn’t fall into one of the ICEE categories.
Also, I wrote a blog post awhile back [about this subject] titled, “How Twitter Can Make You a Better (And Happier) Person.”
Mashable: From the research you have explored, what are some of the key elements to happiness, and in what ways do you think people can engage on sites like Twitter and Facebook to enhance those?
I think the ICEE philosophy works in both directions:
Inspire and Be Inspired: You can inspire others through tweets (for example, a great quote or a link to an inspiring article), and you can be inspired by following people that are trying to do the same thing (for example, @theseantourage, @gretchenrubin, @workhappynow on Twitter).
Connect and Be Connected: In addition to connecting yourself with other people, you can also connect people with each other. We have about 500 Zappos employees on Twitter, and we’ve aggregated all their tweets together.
It’s a great way for to help build the company culture and for employees to connect with each other.
Entertain and Be Entertained: I love reading tweets that make me laugh or smile. It’s actually pretty challenging for me to try to come up with funny tweets, and I’m surprised that some of my tweets get retweeted as much as they do and others don’t at all, so I view it as a fun game trying to figure out and predict what people will find funny. This tweet I sent [recently] is one of the most retweeted tweets I’ve ever gotten:
“Instead of getting an iPad, I now use my iPhone with a giant magnifying glass attached to my face.”
I think it’s gotten over 300 retweets.
Educate and Be Educated: Most of the articles and blog posts I read I discover through Twitter. If there’s a really interesting article or blog post, then I’ll tweet it out, especially if it’s on the topic of happiness.