DENVER, CO, May 22, 2000 - AuraServ Communications, a business solutions provider of comprehensive, technologically-advanced telephone systems for small and medium-sized businesses, today announced that it will deploy voice communications services using hardware and software developed by Shoreline Communications, Inc.
AuraServ is Shoreline's first business solutions provider customer for its IP Voice Communications System 2.0, which earlier this month won the prestigious "Best of Show" award in the IP Video and Telephony Applications category at NetWorld+Interop 2000 Las Vegas.
Using Shoreline's award-winning solution, AuraServ will provide its customers with an affordable, easy-to-use alternative to expensive PBX systems and cumbersome local phone company service. AuraServ's first product offering, AuraVoice, is available to businesses in the Denver metropolitan area today, and in Seattle and Boston in the next few months. AuraServ plans to offer services in 15 markets nationwide in 2000.
"We've said from the very beginning that we would utilize the most advanced technologies available to give our customers a whole new way to manage phone calls, voice mails, messages, conference calls and more," said Ken Denman, president and chief executive officer of AuraServ Communications.
"That's why we chose to partner with Shoreline. The enterprise-class IP voice technology they bring to the table is application-rich, flexible, and highly scalable - yet extremely easy to use and manage. Best of all, the technology is proven and already in use by more than 200 companies. We're proud to say that AuraVoice is powered by Shoreline," Denman added.
Although a relative newcomer to the industry, AuraServ quickly got noticed for its unique voice communications solution for businesses. Its comprehensive, technologically advanced telephone system integrates seamlessly with computer networks to form a complete desktop communications solution. AuraVoice packages a sophisticated network-based telephone system with customized local and long distance voice services, giving businesses a full-featured, converged IP solution for a per-seat monthly payment.
"Small businesses with limited IT resources want and need reliable, scalable voice communications services - without the administrative complexity that typically comes with it," said John Fazio, president and CEO of Shoreline Communications. "Shoreline and AuraServ are partnering to deliver a suite of next generation IP voice communications services that provide unmatched simplicity, without any compromise in quality or reliability."
Shoreline compliments AuraServ's offering by providing its standards-based Distributed Internet Voice Architecture (DIVA) software switching technology platform, which uniquely distributes call handling intelligence across multiple local or remote locations, rather than centralizing it at the network core. This award-winning platform gives AuraServ a simple, "Lego-like" approach to building a distributed, easily scalable IP voice communications system with no single point of failure. AuraServ can deploy the Shoreline system across local and multiple remote sites, yet still manage all distributed resources as a single, integrated IP voice communications system. This greatly simplifies the normally-complex configuration and administration tasks such as adds, moves, and changes
About AuraServ Communications
AuraServ Communications provides small and medium-sized businesses with the most comprehensive, affordable and scalable telecommunications solution in the industry. AuraServ's flagship product, AuraVoice, combines a sophisticated patent-pending network-based telephone system with customized local and long distance voice services into a single, affordable solution. AuraServ, headquartered in Englewood, Colorado, was founded in December 1999 and is lead by a group of seasoned, entrepreneurial telecommunications and Internet executives from MediaOne, U S WEST, Rocky Mountain Internet, and Primeco Personal Communications. For more information about AuraServ Communications, please visit the website at www.auraserv.com.
About Shoreline Communications
Shoreline Communications Inc. has been making IP voice communications a reality in the enterprise since October 1998, shipping more than 30,000 VoIP ports to enterprise and service provider (SP) customers. The award-winning Shoreline IP Voice Communications System is a platform based on Shoreline's Distributed Internet Voice Architecture (DIVA), designed to meet requirements of enterprise and SP customers for scalability, reliability, and manageability. In addition, the Shoreline system provides both a rich set of integrated voice services as well as standards-based interfaces to 3rd party voice applications that enhance personal and organizational productivity. For more information, visit www.goshoreline.com or call 1-877-80SHORE.