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Royal Agricultural Society of England Deploys ShoreTel Unified Communications to Enhance Employee Flexibility and Customer Service

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LONDON, Italy, December 14, 2009 – ShoreTel® (NASDAQ: SHOR), the leading provider of brilliantly simple IP phone systems with fully integrated Unified Communications (UC), today announced that the Royal Agricultural Society of England (RASE), one of the leading organisations for the development of British agriculture, has deployed a ShoreTel UC system to improve employee efficiency and enhance customer service.

RASE was looking for a flexible telephony system for its new exhibition venue and has selected ShoreTel's Unified Communications because of its rich feature set, ease of use and return on investment. Thanks to features in ShoreTel's intuitive interface, ShoreTel Call Manager, RASE employees can now monitor missed calls, a feature especially valuable in busy periods during exhibitions. Ease of management with the ShoreTel system means that the time necessary to deploy a new extension has been reduced by 75 percent, and it now takes only 10 minutes to install a new line for exhibitors, enhancing the flexibility of customer service.

The new system allows the RASE sales team to be assigned Key Performance Indicators and for the first time the organisation can measure these indicators and set targets in line with business objectives. Users of the ShoreTel system are spread out across RASE's Stoneleigh Park, where access is often restricted. Simplified remote administrative management and troubleshooting through a Web-based browser are therefore of great value. Thanks to ShoreTel's single image architecture, switchboard operators can solve many issues independently without external support.

The return on investment of the ShoreTel deployment has become evident immediately. The Arthur Rank Centre, a partnership between RASE, the national Churches and the Rank Foundation, has gained significant savings after deploying the ShoreTel solution. "We're very pleased with the performance of ShoreTel UC system," said Stewart Page, Assistant Director of ICT, RASE. "ShoreTel offers a reliable, scalable and above all cost-efficient solution that has improved our customer service and employee efficiency."

RASE also has been very satisfied with the support services from Voyager Networks and ShoreTel. "There is always a technical person you can speak to. The response time is always within hours, even if the enquiry is very specific," Mr. Page added. "Our employees love the new system. Despite their varying levels of IT literacy, they have all embraced ShoreTel technology due to its ease of use."

About Royal Agricultural Society of England

Since 1838, RASE has aimed to support farming and the rural industries by spreading information about the best in research, development and practice. Today we still work to bring the best of British agriculture to the attention of our members and the wider rural industries through our shows, events, conferences and awards.

About ShoreTel, Inc.

ShoreTel, Inc., (NASDAQ: SHOR) is the provider of brilliantly simple Unified Communication (UC) solutions based on its award-winning IP business phone system. We offer organizations of all sizes integrated, voice, video, data, and mobile communications on an open, distributed IP architecture that helps significantly reduce the complexity and costs typically associated with other solutions. The feature-rich ShoreTel UC system offers the lowest total cost of ownership (TCO) and the highest customer satisfaction in the industry, in part because it is easy to deploy, manage, scale and use. Increasingly, companies around the world are finding a competitive edge by replacing business-as-usual with new thinking, and choosing ShoreTel to handle their integrated business communication. ShoreTel is based in Sunnyvale, California, and has regional offices in Austin, Texas, United Kingdom, Sydney, Australia and Munich, Germany. For more information, visit

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