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ShoreTel Focuses on Singapore as a Strategic Market

Unified communications company plans to accelerate Asia revenue growth
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SINGAPORE, 07 January 2013 – ShoreTel® (NASDAQ: SHOR), the leading provider of brilliantly simple unified communications (UC) platforms, including business phone systems, applications and mobile UC solutions, today announced that its focus in Singapore is stronger than it has ever been. With Singapore serving as the Asia head office, ShoreTel plans to increase customer demand in Malaysia, Philippines, India and Indonesia as well.

“The deployment of UC solutions is on the rise in Singapore and the region, with the technology recognised as a major facilitator for faster decision making within business. With UC and contact centre solutions that are easy to deploy and manage, ShoreTel is very well placed to capitalise on these trends across Asia,” said Bruce Downing, managing director, Asia and South Africa for ShoreTel.

With globally recognised customers and local companies including Singapore-based tour operator, Chan Brothers Travel, ShoreTel is set to further build its brand in Asia and help more businesses, large and small, to enhance workforce efficiency.

In addition, Downing is focused on establishing and building new channel reseller partnerships for ShoreTel’s Champion Partner Programme. As one of the only IP phone system manufacturers in the industry to deliver 100 per cent of its premise-based business through the channel, ShoreTel relies on the expertise of resellers and systems integrators to deliver the most reliable, value-added IP-PBX deployments for enterprises. ShoreTel’s sales team supports the channel partners, assists with major customer opportunities, and facilitates in coordinating national and global deployments. Partner selection criteria include meeting revenue targets, as well as passing strict certification requirements, with four tiers of the programme – Authorised, Silver, Gold, Platinum – and are measured against the net promoter scale (NPS).

In the NPS program, customers are asked if they would recommend ShoreTel to a friend or colleague. Based on these answers, customers are divided into three categories: detractors, passives and promoters. A score of -100 means everyone is a detractor. A score of 100 means everyone is a promoter. An NPS of 50 is generally accepted as “world class.” During the past year, ShoreTel and its resellers earned a Net Promoter Score of 62 – double digits above 50.

“The world has changed with regards to business communications. Workers are bringing a range of different devices to use at work, and traditional telephony vendors are struggling to meet end user needs. ShoreTel is a real game changer, providing UC capabilities that extend beyond the proprietary systems that are holding a lot of businesses back from unleashing the productivity potential of their workforce,” said Downing.

ShoreTel is now partnering with value-added distributors Transition Systems in Singapore and Infinite Data in Malaysia, with the Malaysian partnership recently launched at an event on 22 November in Kuala Lumpur. In the year ahead, ShoreTel will execute a targeted partner recruitment campaign in Asia, focused on selecting complementary partners renowned for solutions selling with vertical market expertise.

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About ShoreTel

ShoreTel, Inc. (NASDAQ: SHOR) is a provider of business communication solutions whose brilliantly simple unified communications platforms, applications and mobile UC solutions promise a new rhythm of workforce engagement and collaboration. With costly complexity eliminated by design from its award-winning, all-in-one IP phone system, UC and contact center solution, and its industry-leading hosted phone system, workers enjoy a freedom and self-reliance that other providers can’t match. Users have full control to engage and collaborate, no matter the time, place or device, for the lowest cost and demand on IT resources in the industry. ShoreTel is headquartered in Sunnyvale, Calif., and has regional offices and partners worldwide. For more information, visit or


Legal Notice Regarding Forward-Looking Statements

ShoreTel assumes no obligation to update the forward-looking statements included in this release. This release contains forward-looking statements within the meaning of the "safe harbor" provisions of the federal securities laws. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected. The risks and uncertainties include customer buying cycles, global economic uncertainty, the intense competition in our industry, supply and manufacturing risks, our ability to attract, retain and ramp new sales personnel, uncertainties inherent in the product development cycle, uncertainty as to market acceptance of new products and services, and other risk factors set forth in ShoreTel's Form 10-K for the year ended June 30, 2012, and in its Form 10-Q for the quarter ended September 30, 2012.

ShoreTel and the ShoreTel logo are trademarks or registered trademarks of ShoreTel, Inc. in the United States and/or other countries.

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